JEPA-style world models learn action-conditioned latent dynamics without reconstructing observations, but distributional regularization alone does not ensure that their representations preserve information needed for control. We identify static collapse, a failure mode in which the encoder preserves episode-specific static content while suppressing manipulation-relevant state changes. Because static content is temporally predictable yet diverse across episodes, this failure can persist despite regularizers such as SIGReg. A controlled study on OGBench-Cube shows that introducing randomized backgrounds substantially degrades planning performance while leaving the underlying manipulation task unchanged. To address this problem, we propose motion-guided contrastive regularization. Our approach compares predicted latent transitions with transitions to candidate observations from the same episode, reducing the usefulness of static background identity for distinguishing action outcomes. Optical-flow similarities provide soft contrastive targets, allowing candidates with similar motion to receive similar supervision. Combined with latent prediction and SIGReg, our objective encourages representations to preserve within-episode state distinctions and similarities between related transitions. Our method improves planning success over LeWorldModel (LeWM) from 52% to 78% on OGBench-Cube with randomized backgrounds and from 14% to 54% on LIBERO-Object, while maintaining comparable performance on four other visual-control benchmarks.