Peugeot adds 1.5L diesel to 308; prices start at ¥4.89 million

On Nov. 3, 2026, Stellantis Japan added 1.5L BlueHDi clean-diesel models to the Peugeot 308 and 308 SW and launched them at authorized dealerships nationwide. According to response.jp, the 308 GT BlueHDi is priced at ¥4.89 million and the 308 SW GT BlueHDi at ¥4.99 million. The engine produces a maximum output of 96 kW (130 hp) at 3,750 rpm and maximum torque of 300 Nm at 1,750 rpm, and is paired with an eight-speed automatic transmission.

Stellantis Japan is offering a 1.5L diesel alongside hybrid powertrains in the 308 lineup. The diesel's return covers both the hatchback and station wagon, giving buyers a choice of powertrain as well as body style. The impact on the sales mix remains to be seen.

The central development is not the addition of a new feature promoting electrification, but the return of diesel as an option for the 308. According to response.jp, the 308 lineup dropped its diesel option in 2024 and offered hybrid models afterward. With this reintroduction, hybrid and diesel powertrains will be available in the same model family. This can be read as a shift toward offering different powertrains side by side, rather than a complete move to one or the other. The 308 is priced at ¥4.89 million and the 308 SW at ¥4.99 million, with both body styles offered as GT BlueHDi models. The difference is ¥100,000. The announcement therefore marks not only diesel's return but also the availability of the same engine family in both the hatchback and station wagon. The price difference alone, however, does not indicate differences in equipment or profitability. We reported on European automakers unveiling EV concepts at the Paris Motor Show on Oct. 20, 2026. That report covered electric-vehicle concepts from European automakers. The 308 announcement concerns a production vehicle's sales lineup; a concept presentation and the composition of a vehicle lineup available for sale are separate stages. While EV proposals continue, Peugeot is bringing diesel back to the 308. At least in the design of the 308 lineup, this coexistence suggests that the company is not treating electrification and existing internal-combustion engines as simple replacements for one another. The article says the reintroduction followed requests from customers seeking diesel's torque and driving characteristics on long trips. It does not provide sales targets or results, the sales mix with hybrid models, or fuel economy and emissions figures. The points to watch are how the explanation for the reintroduction corresponds with the actual sales mix, and whether demand is concentrated in the 308 or 308 SW. Without that information, the addition cannot be generalized as a broader return to diesel across the market.