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Mitsubishi Motors Unveils New Pajero, Reviving Flagship After 7 Years
Mitsubishi Motors unveiled the new Pajero on Sept. 2. The return of its flagship model after 7 years is aimed at strengthening the brand.
What happened
Mitsubishi Motors unveiled the new SUV, the Pajero, on the 2nd. President Keisuke Kishiura said at a news conference in Tokyo that the company had brought together the best of its technology. The new model seats seven and is equipped with a 2.4-liter diesel engine. Domestic production ended in 2019, making this a return after about 7 years.
Why it matters
The new Pajero offers an option for buyers seeking a large multipurpose vehicle that prioritizes off-road capability while combining three rows of seating for seven and the latest integrated vehicle-dynamics control. For Mitsubishi Motors, the return of a flagship whose domestic production ended in 2019 after about 7 years is positioned as a launch symbolizing the product and brand strengthening pledged by Kishiura, as competition from Chinese manufacturers intensifies.
Sources
Translated from the Japanese original: /news/mitsubishijidousha-shingata-pajiero-wo-sekaihatsu-koukai-7-n-e9d369. The Japanese version is authoritative if they differ.