NVIDIA Announces Creator Features and Pricing for GeForce RTX 4060 Series

NVIDIA announced creator features, pricing and availability for the GeForce RTX 4060 series. The RTX 4060 Ti (8GB) is expected to be available starting Wednesday, May 24, for $399; the 16GB version is expected in July for $499; and the RTX 4060 is expected in July for $299. NVIDIA highlighted AI processing and hardware support for 3D production, video editing and streaming.

NVIDIA presented the GeForce RTX 4060 series for uses spanning 3D production, video editing and streaming, citing AV1-capable NVENC and AI features in various software. Its practical value in production settings depends not only on GPU specifications but also on whether the applications in use support the relevant features and deliver benefits in actual workflows.

The announcement positioned the RTX 4060 series across several stages of production. NVIDIA cited RT cores and DLSS 3 for 3D, AI effects using Tensor cores for video editing, and AV1-capable NVENC for streaming. Rather than describing only a new GPU generation, the company grouped modeling, editing and streaming as uses for the same product family. It listed prices of $399 for the RTX 4060 Ti (8GB), $499 for the 16GB version and $299 for the RTX 4060, but the price differences alone do not establish cost-effectiveness for each use. NVIDIA cited up to 45% faster 3D modeling compared with the previous generation, 24% faster performance in ON1 ResizeAI and 20% faster performance for AI Magic Mask in DaVinci Resolve. It said DLSS 3 can deliver up to a threefold increase in frame rates in D5 Render. These are performance claims from NVIDIA; the article does not provide consistent test conditions or comparison configurations. The figures therefore should not be compared directly across different applications or taken to mean that the same gains will be achieved in every production environment. Application support, feature activation and the nature of the work will affect real-world results. A related article by this newspaper, [Hugging Face Releases Robot Training Platform LeRobot v0.7.0, Supporting Conversational Control and Large-Scale Data Training](/en/news/hugging-face-releases-lerobot-v0-7-0-robotics-training-platform-adding-4e8d3f), covered a platform for handling robot training data and execution. NVIDIA’s announcement concerns GPU support for rendering, editing and encoding within production applications; there is no basis for treating the two as the same workload or as directly related deployments. Still, they illustrate distinct ways NVIDIA computing resources are used: not only in robot training but also in general video and 3D production through application-integrated processes. From an industry perspective, it is notable that NVIDIA is presenting GPU value not only in terms of computing performance but also by linking it to features in specific creative software, such as Adobe Premiere Pro and Blackmagic Design’s DaVinci Resolve. Translating hardware performance into users’ work time or smoother on-screen playback requires implementation and support from the application as well as the GPU. Points to check next include the test conditions behind NVIDIA’s speedup claims, the scope of supported features and whether the results are reproducible in actual production work. The article does not detail the test environments for individual figures or operating conditions, including power consumption, so buyers need to assess those factors separately.

The series is based on the Ada Lovelace architecture and features fourth-generation Tensor cores, third-generation RT cores and eighth-generation NVENC. NVENC supports AV1. NVIDIA said more than 110 creative applications are supported. According to NVIDIA, 3D modeling with the series is up to 45% faster than with the previous generation, while ON1 ResizeAI is 24% faster and AI Magic Mask in DaVinci Resolve is 20% faster. The company said eighth-generation NVENC is 40% more efficient. D5 Render supports DLSS 3, which NVIDIA said can increase real-time frame rates by up to threefold. These performance figures were provided by NVIDIA.