LG Electronics Establishes Robotics Business Center Under CEO to Accelerate Physical AI Strategy

LG Electronics announced June 30, 2026, that it would establish a Robotics Business Center reporting directly to the CEO. The center will launch July 1 and oversee the business end to end, from development to sales and operations. The company will strengthen its physical AI strategy by establishing a data factory and bringing actuator production in-house.

LG Electronics’ establishment of a Robotics Business Center is a symbolic move signaling a strategic shift by home appliance and IT companies in the physical AI era. The company has made clear its intention to strengthen the competitiveness of its robotics business through foundational investments such as a data factory and in-house actuator production. Its future product launches and business expansion could affect the competitive landscape across the industry.

The Robotics Business Center will report directly to CEO Ryu Jae-cheol and function as an end-to-end business organization overseeing development, sales and operations. Song Si-young, who held key leadership roles at LG’s Production Technology Research Institute, will head the center. The center will establish a dedicated data factory unit to collect high-quality operational data for robot training and use it to advance LG’s robot foundation model (RFM). A large-scale data factory is under construction at LG’s Yangjae R&D Campus in Seoul and is expected to begin operations by the end of the year. LG is also preparing domestic actuator production, drawing on more than 60 years of motor technology.