DeCicco & Sons Expands Simbe’s Tally Deployment to All Stores

DeCicco & Sons announced on November 10, 2026, that it had expanded Simbe’s Store Intelligence™ to all its stores in New York and Connecticut. Simbe said out-of-stocks at the pilot locations fell 35% during the first 60 days, while the average time products remained out of stock fell by up to 28%. Automated Warehouse Online reported the expansion on November 14, 2026.

Simbe says out-of-stocks at the pilot locations fell 35% during the first 60 days, while the average time products remained out of stock fell by up to 28%. Connecting Tally’s shelf data to existing systems via API links visibility into shelf conditions with store operations and e-commerce workflows. Whether similar results are achieved after the rollout to all stores will be a key question.

The notable aspect of this expansion is not so much the deployment of robots as the operational design that connects shelf observations to existing business systems. According to Simbe’s announcement, Tally collects shelf data multiple times a day and integrates it via API for use in store operations, e-commerce and business intelligence. Rather than stopping at reading shelves, the system connects the process to workflows for identifying issues, prioritizing responses and checking results. The expansion to all stores can therefore be seen not only as an extension of the robots’ operating footprint but also as an expansion of the infrastructure for sharing shelf data across multiple business functions. However, the 35% decrease in out-of-stocks and up to 28% reduction in the average time products remained out of stock are figures from the first 60 days at the pilot locations. They do not show that the same results will continue after the rollout to all stores. The pilot results should not be confused with results across all stores; the locations covered, measurement conditions and post-rollout figures will be important points for future evaluation. The announcement says shelf data is integrated, but does not specify how extensively it was incorporated into each store’s business systems or workflows. Collecting data and changing on-the-ground responses are separate stages, so it will be necessary to confirm that the system becomes part of routine operations. On January 12, 2026, we reported that Simbe announced its autonomous retail robot, Tally 4.0. The latest announcement does not describe Tally 4.0’s specifications or adoption; it is an operational case involving the expansion of Store Intelligence across DeCicco & Sons’ store network. Product-generation announcements and deployments that integrate data into work at physical stores should be viewed separately. From an industry perspective, API links that deliver shelf images and product-location data to store operations, e-commerce and other functions position robots not as standalone equipment but as an entry point for business data. Points to watch include out-of-stock metrics after the rollout to all stores, differences among stores, how responses based on the data are evaluated, and how the operational workload changes. The announcement does not provide quantitative results or measurement conditions after the expansion.

Simbe’s autonomous shelf-scanning robot, Tally, captures shelf conditions multiple times a day. Shelf data, including product information, aisle images and location data, is integrated into existing systems through APIs to support store operations, e-commerce and business intelligence. DeCicco & Sons operates 12 stores in New York and Connecticut. According to Simbe, out-of-stocks fell 35% during the first 60 days of the pilot, and the average time products remained out of stock fell by up to 28%. These figures are results from the pilot locations and should be distinguished from results after the rollout to all stores.